sports

Sony INZONE and Fnatic Team Up for an Immersive Fan Experience at the 2025 Esports World Cup | Riyadh Gaming Event Highlights

Sony Middle East and Africa collaborated with Fnatic, one of the world’s leading esports organisations, to deliver an immersive, fan-first experience at the 2025 Esports World Cup in Riyadh. With Saudi Arabia’s gaming market surpassing 7.88 billion SAR in 2024 and esports alone generating over SAR 83.28 million, this event further …

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THE COUNTDOWN IS ON, HONOR OF KINGS WORLD CUP KICKS OFF ON JULY 15TH

Honor of Kings is excited to share the details for the highly anticipated Honor of Kings World Cup (KWC), which is set to kick off on July 15th in Riyadh, Saudi Arabia, as part of the Esports World Cup 2025. The KWC will bring together the best teams from across …

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Cisco and Real Madrid Extend Partnership to Power the Future of Connected Sports

Cisco and Real Madrid have announced the multi-year extension of their long-standing global partnership, reaffirming Cisco’s position as an Official Technology Partner of the club. This agreement will incorporate Cisco’s advanced technology at the Santiago Bernabéu Stadium and significant enhancements to Real Madrid Sports City – the club’s official training …

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Lenovo Champions Inclusive, High-Performance Gaming at Esports World Cup 2025 in Saudi Arabia

Official PC & Gaming Hardware partner of the Esports World Cup 2025 (EWC), Lenovo, is bringing its latest Legion gaming innovations directly to fans at the tournament, with a premier booth experience at Riyadh’s Content Creator Park. Positioned adjacent to the tournament’s main stage, Lenovo’s on-ground presence reflects the brand’s …

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Poirier vs. Holloway 3: One Last Showdown at UFC 318

STARZPLAY, the leading subscription video-on-demand (SVOD) service in the MENA region, will exclusively stream UFC 318 live from Smoothie King Center, New Orleans, Louisiana, this Sunday, 20 July, at 6 AM GST. In a fight that marks the end of an era, former interim lightweight champion Dustin Poirier steps into …

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Led by HRH Prince Sultan bin Salman… Preparations Begin for the General Aviation Exhibition “Sand & Fun 2025”

His Royal Highness Prince Sultan bin Salman bin Abdulaziz, Founder and Chairman of the Saudi Aviation Club, chaired an official meeting attended by H.E. Dr. Ahmed bin Fahad Al-Fahaid, General Supervisor of the Club, during which the executive plans and accompanying airshow programs for the general aviation exhibition “Sand & …

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Al Faisal, Al Zubair, and Al Manar Team Maintain Top Positions in GT World Challenge Overall Standings

International driver Al Faisal bin Khalid Al Zubair and the Omani Al Manar Racing Team maintained their top positions in the overall standings of the 2025 GT World Challenge powered by AWS in the Gold Cup category after concluding their participation in the Crowdstike 24 Hours of Spa race at …

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São Paulo Welcomes the Global Champions Arabians Tour for the First Time

The Global Champions Arabians Tour (GCAT) makes its much-anticipated debut in Brazil with the third stage of the 2025 Americas Series, taking place from 13–14 July at Helvetia Riding Center in Indaiatuba, São Paulo. Following the resounding success of the Miami Beach edition, this landmark event brings the Tour to …

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evian welcomes Carlos Alcaraz to its ambassador family

  Today, evian welcomes Carlos Alcaraz as a new ambassador. Embodying the vibrant spirit of evian’s ‘Live Young’ mindset, Carlos brings boundless energy and positivity to tennis and beyond. As a champion, he inspires people to live young and embrace a healthier lifestyle for a more joyful life Following his …

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Saudi Pro League and Samsung agree partnership for remainder of the season

The Saudi Pro League (SPL) and Samsung have agreed a new partnership, with the global technology leader named as a Gold Partner until the end of the 2024/25 season. The agreement was formally signed on February 17 at a ceremony attended by Mohammed Basrawi, SPL General Manager of Marketing & …

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