Six months on from the rollout of its updated test experience, TOEFL iBT is witnessing an uptick in Saudi Arabia, a market where English proficiency is now a critical pillar in supporting the nation’s transition toward a knowledge-based, globally integrated economy. As Saudi Arabia continues with the implementation of its …
أكمل القراءة »Ninja Brings the Café Experience Home with the KSA Launch of Luxe Café Premier
Ninja is bringing the café experience home with the KSA launch of the Ninja Luxe Café Premier Espresso Machine, available for purchase via the official Ninja Kitchen KSA website. The all-in-one coffee system brings espresso, drip coffee and rapid cold brew together in one machine, helping coffee lovers create barista-quality …
أكمل القراءة »Dragonpass Data Shows GCC Travel Rebounded 66% in May as Regional Confidence Returns
New travel data from Dragonpass reveals a strong rebound in travel activity across the GCC, with regional travel volumes increasing 66.2% in May compared with April, signalling a rapid return of traveller confidence across key aviation markets. The findings indicate that while travel growth remained relatively modest between March and …
أكمل القراءة »Analytical Study: Wars and Boycotts Impose a New Reality on Global Corporate Communications
A recent analytical study has revealed that geopolitical disruptions have become one of the most influential factors shaping corporate communication and reputation management strategies, amid escalating wars, conflicts, economic sanctions, and consumer-led boycotts that have reshaped the global business environment and intensified challenges for organizations. The study, conducted by W7Worldwide …
أكمل القراءة »Hyundai Motor Company and FIFA Museum Welcome Visitors to ‘Legacies of Champions’ Fan Experience at Rockefeller Center During FIFA World Cup 2026™
Hyundai Motor Company and the FIFA Museum today opened the FIFA Museum Presented by Hyundai at Rockefeller Center in New York City. Under the theme “Legacies of Champions,” the event welcomed FIFA President Gianni Infantino and celebrated FIFA World Cup™ heritage while inspiring future generations of players and fans. The …
أكمل القراءة »Snap Inc. and Kearney MEA Reveal Advertisers May Be Leaving Growth on the Table as Digital Ad Spend Outpaces Marketing Maturity
New research finds an 8-percentage-point gap between digital advertising growth and e-commerce outcomes in the Kingdom — and a clear path to closing it Key Findings: Digital ad spend in Saudi Arabia grew 23.5% year-on-year in 2024, the fastest rate in MENA. E-commerce growth lagged digital advertising growth by 8 …
أكمل القراءة »Siemens Report: Middle East Leads Global Infrastructure Transition as AI, Resilience and Grid Modernization Accelerate
The Middle East leads global infrastructure transition as AI, resilience, and grid modernization accelerate. According to the 2026 Middle East Infrastructure Transition Monitor, the region is outpacing global counterparts in its commitment to the transition, with regional leaders demonstrating stronger investment intentions and a heightened sense of urgency around clean …
أكمل القراءة »LG Electronics Launches Art TV Lineup Where Design Shapes How Art Lives in the Space
LG is rolling out its line of Art TVs including the LG Wallpaper TV, OLED evo G6 and Gallery TV, designed to fit naturally into different living spaces. The Wallpaper TV has also received global recognition, including the iF Design Award and Red Dot Design Award. The lineup combines design …
أكمل القراءة »ADNEC Group’s Capital Catering Named Best Caterer at C&IT Impact Awards 2026
[IMAGE_NEEDED: see email folder link] The award recognises Capital Catering’s industry-leading sustainability achievements and operational excellence. Capital Catering, the F&B arm of ADNEC Group, a Modon company, has been named Best Caterer at the prestigious C&IT Impact Awards 2026, one of the world’s premier award programmes celebrating organisations that set …
أكمل القراءة »BMW Group Middle East Introduces STARZPLAY to In-Vehicle Infotainment Across the Multiple Countries in the Region
BMW Group Middle East has announced the integration of STARZPLAY, one of the region’s leading all-in-one media streaming platforms, into BMW and MINI in-vehicle infotainment systems, expanding access to premium sports and entertainment content for customers across the region. Starting today, customers will be able to enjoy STARZPLAY’s extensive content …
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