Company News

New Ninja Swirl by CREAMi Soft Serve & Ice Cream Machine Ice Cream Makers is the Next Generation of Frozen Treats

SharkNinja’s new launch is set to transform the at-home dessert experience in the Kingdom of Saudi Arabia. SharkNinja, the global product design and technology company behind the much-loved Ninja CREAMi, has introduced the Ninja Creami Scoop & Swirl NC701UK Soft Serve & Ice Cream Machine to KSA. This innovation allows …

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Unifonic Acquires Segmentify to Pioneer Agentic Marketing Across MENA

Combining conversational engagement with Segmentify’s real-time AI personalization to power autonomous marketing agents that engage, personalize, and convert at scale. Unifonic, an AI-native customer engagement platform purpose-built for enterprises and public sector organizations across emerging markets, today announced the acquisition of Segmentify, a leading AI personalization and behavioral intelligence platform …

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Ninja CRISPi Revolutionises Air Fryer Cooking in Saudi Arabia

Snap it. Crisp it. Serve it. Store it. Re-Crisp it.The ingenious, all-in-one portable cooking system designed for home and on-the-go lifestyles. SharkNinja, a global product design and technology company, has announced the arrival of the highly anticipated Ninja CRISPi 4-in-1 Portable Glass Air Fryer. The Ninja CRISPi is a fully …

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HUAWEI nova 15 Max: 8500mAh Super Battery for Extreme Endurance

The HUAWEI nova 15 Max is set to redefine smartphone endurance with its massive battery and durable design. Designed for users who demand reliable all-day performance without compromise, the latest addition to the nova series combines power, style, and innovation in one sleek device. Starting at 1299 SAR, the HUAWEI …

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Aramex and ICTLC International Announce Approval of Aramex Group Binding Corporate Rules for Controllers

Amsterdam / Dubai, 10 June 2026 – Aramex PJSC (Aramex) and ICT Legal Consulting International BV (ICTLC International) have announced the approval of the Aramex Group Binding Corporate Rules for Controllers (BCR-C) by the Dutch Supervisory Authority, Autoriteit Persoonsgegevens, acting as BCR Lead, following the positive opinion issued by the …

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Standard Chartered: “Egypt’s Economic Recovery Expected to Gain Momentum into 2027”

Standard Chartered forecasts Egypt’s GDP growth to recover to 4.7% in FY27 as macroeconomic conditions gradually improve and reform momentum continues to support the country’s medium-term outlook. While the bank has revised its FY26 GDP growth forecast for Egypt to 3.6%, reflecting near-term external and domestic pressures, the outlook points …

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An Iconic Name Expands: Cadillac Aljomaih Announces the Arrival of All-Electric Escalade IQ and Escalade IQL in KSA

At an Exclusive Event in Jeddah, the Bride of the Red Sea, Aljomaih Automotive, the official dealer of Cadillac in Saudi Arabia, unveiled the Escalade Collection, marking a new chapter in the journey of one of the world’s most iconic luxury SUVs. After decades of establishing itself as a symbol …

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Help AG Report Identifies Sovereignty and Operational Resilience as the New Cybersecurity Priorities Shaping the GCC

Help AG (the cybersecurity arm of e&) has released its State of the Market Report 2026, marking the sixth edition of its flagship annual analysis of cybersecurity trends across the UAE and Saudi Arabia.Drawing on intelligence from Help AG’s Security Operations Centres in Dubai and Riyadh, as well as insights …

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Sony Electronics Expands Professional Display Lineup with Crystal LED UNIFY, a 135-Inch All-in-One Direct View Option in Saudi Arabia

[IMAGE_NEEDED: see email folder link] Sony has developed the Crystal LED UNIFY (ZRL-135SG) in Saudi Arabia, a new All-in-One, 135-inch direct view LED display (dvLED) that combines simplicity with powerful features including installation ease, anti-reflection capabilities for high visibility, compatible integration, energy efficiency, longevity, and value. The reliable and ready-to-deploy …

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Notes Dubai to Launch Global Platform for Niche and Artistic Fragrance in January 2027

Dubai, UAE: Launching 21–23 January 2027 at the Dubai Mall Exhibition Centre, Notes Dubai will debut as a global platform for niche and artistic fragrance, at the heart of one of the world’s most visited retail destinations. Bringing together the world’s most influential niche fragrance brands and houses, the event …

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