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One of the biggest leaps between smartwatch generations arrived with the HUAWEI WATCH FIT 5 Pro. Previously loved by users as a stylish and highly reliable fitness tracker, the FIT series has now been upgraded into a comprehensive health and fitness management wearable. The new diabetes risk study feature alone …
أكمل القراءة »Six Smart Ways to Upgrade Your Saudi Summer for Less
Summer in Saudi Arabia brings its own rhythm. As days get warmer, homes become the center of comfort, family gatherings move indoors, and shoppers look for simple ways to make life cooler, easier, and more enjoyable. You don’t need a massive budget to refresh your space, the smallest upgrades can …
أكمل القراءة »ASMO Appoints Nico Schuetz as Chief Executive Officer
ASMO, the joint venture between Saudi Aramco and DHL, has appointed Nico Schuetz as Chief Executive Officer, effective June 1, 2026. He will report to the ASMO Board and be based in Dammam, Saudi Arabia. Nico assumes the role with established familiarity with ASMO, having been closely involved in the …
أكمل القراءة »Genesis Magma Racing Reveals New Look for Le Mans Debut
Genesis Magma Racing has revealed the special livery that will be carried by the team’s pair of GMR-001 Hypercars for the team’s debut at the 24 Hours of Le Mans. The design returns the team’s livery to the Magma-inspired livery shown at the Genesis area of the Manufacturer Village at …
أكمل القراءة »Kia Earns Four Honors in U.S. News & World Report’s 2026 “Best Adventure Vehicles” Awards
U.S. News & World Report has named four Kia models to its inaugural “Best Adventure Vehicles” awards, highlighting Kia’s range of models suited for road trips and outdoor adventures. The 2026 Kia Carnival was named Best Minivan for Camping, the 2026 Kia K5 earned Best Car for Road-Tripping, the 2026 …
أكمل القراءة »Long Desk Days Made More Comfortable: Logitech Introduces Signature Comfort Plus Lineup
Logitech (SIX: LOGN) (NASDAQ: LOGI) today announced the launch of Signature Comfort Plus, the newest addition to Logitech’s Signature Series of everyday tools designed for modern work and life. Signature Comfort Plus is designed for long days at the desk where work and personal tasks overlap. It reduces the small, …
أكمل القراءة »Ruder Finn Atteline Expands MENA Capabilities with Two New Strategic Offerings
[IMAGE_NEEDED: ruder-finn-atteline] Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, has announced the launch of two customized offerings for the region: a dedicated Culture & Education practice, and RF Publicity specialist service. Both offerings have been designed to serve …
أكمل القراءة »The Future of Colour and Sound is Here: Sony Introduces BRAVIA® 9 II and BRAVIA 7 II RGB TVs and the BRAVIA Theatre Trio in Saudi Arabia
Sony advanced its “Cinema is Coming Home” message in Saudi Arabia with the introduction of two BRAVIA True RGB televisions, the new flagship BRAVIA 9 II TV, the BRAVIA 7 II TV, as well as the BRAVIA Theatre Trio, a next-generation home audio system engineered to complement large screen cinematic …
أكمل القراءة »Snap Inc. and Almarai Redefine Discovery with Promoted Places and an Innovative AR Experience on Snap Map
Snap Inc. and Almarai, in partnership with Starcom KSA, successfully brought Harat ALYOUM to life, a Ramadan activation that redefined how brands showed up across both physical and digital environments. In a first-of-its-kind global execution, Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality experience on …
أكمل القراءة »Meta signs agreement with AWS to power agentic AI on AWS Graviton chips
Meta has signed an agreement to deploy AWS Graviton processors at scale. The deal marks a significant expansion of a long-standing partnership between the two companies as Meta builds its next generation of AI. The deployment starts with tens of millions of Graviton cores, with the flexibility to expand as …
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