Company News

The Future of Colour and Sound is Here: Sony Introduces BRAVIA® 9 II and BRAVIA 7 II RGB TVs and the BRAVIA Theatre Trio in Saudi Arabia

Sony advanced its “Cinema is Coming Home” message in Saudi Arabia with the introduction of two BRAVIA True RGB televisions, the new flagship BRAVIA 9 II TV, the BRAVIA 7 II TV, as well as the BRAVIA Theatre Trio, a next-generation home audio system engineered to complement large screen cinematic …

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Snap Inc. and Almarai Redefine Discovery with Promoted Places and an Innovative AR Experience on Snap Map

Snap Inc. and Almarai, in partnership with Starcom KSA, successfully brought Harat ALYOUM to life, a Ramadan activation that redefined how brands showed up across both physical and digital environments. In a first-of-its-kind global execution, Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality experience on …

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Meta signs agreement with AWS to power agentic AI on AWS Graviton chips

Meta has signed an agreement to deploy AWS Graviton processors at scale. The deal marks a significant expansion of a long-standing partnership between the two companies as Meta builds its next generation of AI. The deployment starts with tens of millions of Graviton cores, with the flexibility to expand as …

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Aramco and Emerson Collaborate on Strategic Corrosion R&D

Global automation leader Emerson (NYSE: EMR) today announced it will co-develop next-generation corrosion management solutions for the Saudi Arabian Oil Company (Aramco), one of the world’s leading integrated energy and chemicals companies. For Aramco, corrosion management is a strategic priority tied directly to operational performance, safety and environmental responsibility. Continuous …

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RLC Fashion Summit 2026 in Milan Convenes Global Fashion CEOs as Industry Reassesses Growth Models

The 2026 RLC Fashion Summit in Milan convenes an invite-only group of global fashion and luxury leaders on June 3–4 at the Four Seasons Hotel Milano. Confirmed speakers include Luca Lisandroni, Chief Executive Officer of Brunello Cucinelli; André Maeder, Chief Executive Officer of Selfridges Group; and Lana Todorovich, Chief Global …

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LG ENHANCES SUMMER COOLING WITH ADVANCED HVAC SOLUTIONS

LG Electronics (LG) is helping households across the Kingdom manage cooling costs as summer approaches. With temperatures regularly exceeding 45°C and air conditioning accounting for over 70% of the nation’s electricity consumption, LG is introducing a new generation of smart, energy-efficient home air solutions designed for the Middle East region. …

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GWM تكشف عن منصة GWM ONE S (Gui Yuan) الجديدة ومحرّك 4.0T V8 والمزيد في معرض بكين للسيارات 2026

GWM (Great Wall Motor) has officially revealed its most ambitious technology and product lineup at Auto China 2026 in Beijing, anchored by the global debut of the GWM ONE S platform, the world’s first premium all-powertrain platform with native AI integration. For the Middle East market, the spotlight falls firmly …

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Almarai Celebrates Graduation of 55 Employees from Its Annual Leadership Development Programs

Almarai celebrated the graduation of 55 of its high-potential employees as part of Almarai’s annual flagship talent and leadership development programs. It is in line with the company’s ongoing efforts to continuously invest in human capital, empower national talent, and create greater opportunities for career advancement. The ceremony recognized employees …

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LULU OPENS TWO NEW STORES IN RIYADH AND DAMMAM

Lulu Retail has further expanded its presence in Saudi Arabia with the unveiling of two state-of-the-art shopping destinations in Riyadh and Dammam. These new stores are designed to bring a modern shopping experience closer to residential neighborhoods, offering everything from daily groceries to household essentials under one roof. The expansion …

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From Heritage to Home: AliExpress Marks Saudi Founding Day with Ramadan Deals

AliExpress, one of the world’s leading e-commerce marketplaces, has officially launched its annual Ramadan Sale in the Kingdom of Saudi Arabia. This year’s Ramadan shopping season begins with a special tribute to Saudi Founding Day (February 22), blending nearly three centuries of national pride with essentials for the holy month. …

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