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New research finds an 8-percentage-point gap between digital advertising growth and e-commerce outcomes in the Kingdom — and a clear path to closing it Key Findings: Digital ad spend in Saudi Arabia grew 23.5% year-on-year in 2024, the fastest rate in MENA. E-commerce growth lagged digital advertising growth by 8 …
أكمل القراءة »Snap Inc. and Kearney MEA Reveal Advertisers May Be Leaving Growth on the Table as Digital Ad Spend Outpaces Marketing Maturity
