Majid Al Futtaim Debuts Eleventy’s First Standalone Stores in Dubai and Riyadh, introducing ‘Smart Luxury’ to the Middle East

Majid Al Futtaim, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, has announced the opening of Eleventy’s first standalone stores in the region—located at Mall of the Emirates in Dubai and Solitaire Mall in Riyadh. The openings represent a major milestone in the Italian brand’s regional expansion journey under Majid Al Futtaim, bringing its refined, understated approach to customers across the Middle East.    

Renowned for its high-quality, Italian-crafted fashion, Eleventy seamlessly blends refined craftsmanship with modern, understated style. The brand’s philosophy of “Smart Luxury” reflects a contemporary approach to fashion: effortlessly versatile, rooted in sustainability, Eleventy reflects the growing consumer demand for quality and subtle sophistication, all under the ‘Made in Italy’ banner.  

The brand offers refined fashion for those who value sophistication, quality, and timeless design. Perfect for those seeking a modern yet classic wardrobe, appealing to individuals who appreciate luxury that is both stylish and sustainable. 

This latest opening at Mall of the Emirates Dubai and Solitaire Riyadh follows Eleventy’s successful regional presence, which began with a shop-in-shop at THAT Concept Store in Mall of the Emirates, a pop-up at the same mall, and its first standalone store in Marina Mall Abu Dhabi in late 2024. The brand has since expanded with openings in Marsa Al Arab, Dubai, with Dubai Mall and The Grove in the UAE to follow later in the year. 

Eleventy’s arrival at Mall of the Emirates aligns with Majid Al Futtaim’s recently announced AED 5 billion investment to elevate the mall’s luxury precinct. The plans include enhanced VIC (Very Important Client) services, exclusive pop-ups and events, a reimagined high-end F&B offering, and extensive renovations to the Fashion Dome—further reinforcing Mall of the Emirates’ position as the region’s leading luxury retail destination.

With its expansion into key markets, Eleventy is setting a new standard for timeless, sophisticated fashion in the Middle East.