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Genesis Magma Racing has revealed the special livery that will be carried by the team’s pair of GMR-001 Hypercars for the team’s debut at the 24 Hours of Le Mans. The design returns the team’s livery to the Magma-inspired livery shown at the Genesis area of the Manufacturer Village at the 2025 event.
Inspired by Korean Energy and Culture
The livery’s colors take inspiration from the lava at the heart of the Magma name, created in reference to the volcanic origins of the Korean peninsula and the energy that lies below the surface of South Korea. The presence of power below the surface is also present in Korean culture, embodied by the humble confidence shown by the country’s people in the public eye.
Like them, Genesis Magma Racing has high targets and confidence that it can achieve them, but also embodies a humble approach, especially in its debut year in the FIA World Endurance Championship (WEC). Despite surprising many by scoring points in just its second race in the championship at last month’s 6 Hours of Spa-Francorchamps, Genesis Magma Racing remains focused on the reliability of the GMR-001 Hypercar and the challenge of reaching the finish in its first 24-hour race.
“For the entire Genesis brand, including of course Genesis Magma Racing, design is one of the foundational pillars,” said Genesis Chief Creative Officer Luc Donckerwolke. “Fans and supporters have been vocal in their love of the Magma Orange concept livery that was unveiled at last year’s event, and we wanted to bring that energy to life on the GMR-001 Hypercar.”
The gradual color shift over the length of the GMR-001 Hypercar flows from the signature Magma Orange at the front — a hue symbolizing Korea’s vibrant energy — to deep red at the rear, evoking a sense of speed and rising intensity.
The team’s two cars – #17 and #19 – will both carry the design for the 24 Hours of Le Mans. The two liveries differ in the #19 sporting white Genesis and Genesis Magma Racing logos and additional highlights compared to the orange and black of the #17 entry.
Working With Technical Partner to Perfect Design
“The 24 Hours of Le Mans is the biggest weekend of our year,” said Genesis Magma Racing Team Principal Cyril Abiteboul. “It is the toughest test we face during the FIA WEC season, especially as a team in our first season, but it is also a fantastic opportunity to show what we are building.”
He added: “Since we launched the team in December 2024, Magma has been a key part of our name and our identity, so to be able to bring Genesis Magma fully to life on track is very important. The cars look fantastic, and as a team we are proud to race them at Le Mans.”
Donckerwolke explained: “As we do for every production car, we will keep innovating and testing new solutions to always be recognized and unique. Genesis global design has worked hand in hand with the racing team to create a striking look that stands out.”
To bring the design to life, Genesis Magma Racing has worked closely with Technical Partner HEXIS to perfect the gradient design to look its best both standing on the grid and racing at full speed. Drawing on the expertise of HEXIS, the team has applied a specialist film that keeps the livery spotless and fiercely glossy, ensuring that gravel and track grit won’t dull the design, all without adding unnecessary weight, while meeting the strict design brief for the livery. From the afternoon sun to the dead of night on the Mulsanne Straight, the GMR-001 Hypercar will catch the light in a unique way, ensuring a spectacular visual impact without compromising the car’s performance.
