ياهلا بوابة السفر والسياحة
Bold Influence, a strategic communications advisory firm headquartered in Riyadh and part of the Bold Group, and MAZ NEXA, a company specializing in digital transformation and performance marketing solutions in the Kingdom of Saudi Arabia, announced today the signing of a Memorandum of Understanding (MoU) to establish a strategic partnership. The collaboration aims to deliver integrated communication and digital solutions serving the business sector and government entities across the Kingdom, the region, and global markets.
This partnership comes at a time when the global communications and marketing sector is redefining its tools, driven by rapid technological advancements and the objectives of Saudi Vision 2030. Through this non-exclusive collaboration, both parties seek to unify their efforts to activate an innovative framework and elevate the quality of local content.
Abeer Alessa, Co-Founder and Chief Executive Officer of Bold Group, stated: “This strategic partnership between Bold Influence and MAZ NEXA reflects Bold Group’s steadfast commitment to driving innovation and growth within the regional communication and digital media market. We view this MoU not merely as a bilateral collaboration, but as a deliberate investment and commercial step aimed at shaping new standards for delivering integrated advisory and digital services…
Majdi Ghraizi, Co-Founder and General Manager of Bold Influence, emphasized: “The communications sector today is no longer confined to drafting traditional media messages. Instead, it fundamentally relies on how seamlessly these messages integrate with advanced digital tools to guarantee their reach and impact both locally and globally…
Eng. Abdulsalam Mazro Al-Mazro, Chairman of MAZ NEXA, stated: “This partnership represents an important step in MAZ NEXA’s journey to build a more integrated model for the future of communications, digital transformation, and business growth…
Mr. Ahmad Almazro, Co Founder and CEO of MAZ NEXA, added: “At MAZ NEXA, we believe that the future of brand growth lies in the ability to connect strategic communication with data, technology, and performance…
The MoU encompasses an expansive integration of services. Bold Influence will leverage its deep expertise in developing communication strategies, reputation management, corporate messaging formulation, executive preparation, and building institutional thought leadership…
